SENIOR MARKETING
MANAGEMENT PROFESSIONAL
Fluent in business strategies, flawless at handling complex marketing projects, driving growth through innovative marketing strategies, sustainable business solutions, and future-ready prefab infrastructure.
PROFESSIONAL VALUE OFFERED
Brand Management, Go-to-market strategy, Rural Marketing, Vendor Management, Budgeting and Cost control, Expansion & Market Penetration
Professional Overview
A top-level marketing strategist with 10+ years of performance-driven experience in building brand presence, driving revenue growth, and establishing strategic marketing practices that deliver measurable impact.
Kneeraj has consistently demonstrated the ability to align marketing strategies with business objectives, creating success metrics and analytics tailored to organizational needs. He has successfully managed large-scale visibility drives for leading brands and executed campaigns that strengthened market share and customer engagement.
He remains at the forefront of innovation, driving new business through global key accounts and forging strategic partnerships in international markets, including Africa, to expand revenue potential and brand influence.
Recognized as a top performer, Kneeraj has a proven track record of consistently achieving customer satisfaction and financial growth targets. His ability to work seamlessly across diverse environments and multicultural teams highlights his adaptability and leadership.
A tenacious strategist with strong business acumen, Kneeraj exudes the energy, confidence, and vision needed to excel in dynamic, competitive markets. He is a high-performing professional with 360° management expertise, an excellent mentor and coach, and someone who thrives on taking challenges head-on while delivering sustainable growth.
Years Experience
WORKING HOURS
Awards won
CORE COMPETENCIES
Sales & Marketing
Stakeholder Management
Brand Management
Go-to-market strategy.
People Management & Leadership
New Product Launch
Retail Marketing
Rural Marketing
Market Research
Vendor Management
Channel and Distribution management
Budgeting and Cost control
Training & Development
Expansion & Market Penetration
Performance Management
PR and Media Management
New Set up & establishment
CSR Initiatives & Social Impact
ORGANIZATIONAL EXPERIENCE
Details
Organisation Served
A top-level strategist with over 12+ years of performance-driven experience in maximizing brand presence and revenue potential for the organizations and establishing strategic marketing practices to achieve top-line and bottom-line growth.
ESAMAADHAAN Engineering
Esamaadhaan Engineering Services LLP is one of India’s leading manufacturers of prefabricated portable cabins, delivering innovative, durable, and cost-effective solutions tailored to diverse industry needs.
Mar 2025 – Present.- PLANNING
- EXECUTION
- TIMELINE
Strategic Marketing Leadership.<br /> • Go-To-Market (GTM) Strategy<br /> • Lead Generation<br /> • Digital Marketing Management : Oversaw SEO, social media, email marketing, and paid ad campaigns;<br /> optimized digital presence for brand visibility and conversion.<br /> • Franchise Development<br /> • Brand Development & Communication : Directed the creation of impactful marketing collateral—brochures,<br /> videos, corporate profiles—to communicate brand value.<br /> • Campaign Planning & Execution
HUSK POWER SYSTEMS
Husk Power System is one of the world's leading off-grid utilities. Husk provides reliable power to rural communities and businesses, entirely from renewable energy sources – 24 hours a day, 7 days a week, 365 days a year
Mar 2022 – Nov 2024.- CONCEPT
- PLANNING
- EXECUTION
Key Deliverables:</p> <p>• Spearheaded marketing activities, GTM for existing as well as new products & services while achieving assigned targets by maintaining a quality business relationship.<br /> • Instrumentally developed new Business model and start-ups within organization to enhance market penetration, profitability and coverage in the region assigned, and developing highly engaged and professional sales organization.<br /> • Developed practice innovative business strategies to improve the awareness & ensuring enhanced visibility and gearing activities to plan, organize, & manage internal procedures and resources to ensure maximum productivity<br /> • Explore and expand new market opportunities for existing product lines and setting direction for the company by defining short/long-range objectives and mission of the company<br /> • Achieved top-line and bottom-line profitability of the organization by devising an effective marketing strategy, formulating budgets, and developing business plans to achieve increased business & uninterrupted business growth<br /> • Created concrete business plans to achieve a consistent increase in operational profits, discussing the strategies and other required information while building a collaborative environment with the Leadership team.</p> <p>Significant Highlights:<br /> • Made vital contribution in celebrity endorsement and TVC planning and execution; monitored NPS and CES, Press release, Global PR, and Africa market promotional Campaign<br /> • Improved overall productivity by driving rural marketing campaign and sale promotion in line with power sale and energy Efficient device, Ro water and Rooftop Solar projects<br /> • Attained the highest standard of satisfaction by identifying the requirement of customers and satisfying customers as well as creating social awareness<br /> • Created broad awareness of 24/7 electricity services and energy-efficient electrical appliances by organizing promotional events at husk power plant sites<br /> • Grew business by a significant percentage through developing marketing campaigns that resonate with rural customers' aspirations in India<br /> • Setting up a measuring system for determining the success of each marketing program; Evaluated and reported performance of all campaigns, and assess against goals (ROI and KPIs)<br /> • Played a prominent role in handling site selection & revenue projection through catchment study and scoring for Hybrid Mini-Grid
TOPLINE INDUSTRIES
Topline industries a wholly owned subsidiary of HIL Ltd, a part of US $2.9 billion CK Birla Group is one of the leading manufacturers of Blow & Roto water storage tanks, PVC & HDPE pipes and fittings in India
Feb 2021 – Feb 2022.- CONCEPT
- PLANNING
- EXECUTION
Handling all the visibility & merchandising activities for India.<br /> • Driving Marketing Communication Strategy and executing the same on various media for branding like<br /> signage, In Shop Branding, Arc Gate, Slat Wall, Merchandising & etc.<br /> • Digital Marketing like SEO, SMO, Google AdWords, Google AdSense, Google Analytics, Google Search<br /> Console, Google Ad Mob, Google Cloud, Facebook Ad, LinkedIn Ad, WhatsApp Marketing<br /> • Website Maintenance
PANASONIC INDIA
Panasonic is a global leader in consumer electronics, appliances, and innovative technologies, offering solutions across home, business, automotive, and industrial sectors. With a legacy of over 100 years
May 2016 – Jan 2017.- CONCEPT
- PLANNING
- EXECUTION
Handling all the visibility activities for Jharkhand.<br /> • Analyzes sales, profit performance, vendor performance.<br /> • Driving Marketing Communication Strategy and executing the same on various media for branding like<br /> signage, In Shop Branding, Arc Gate.<br /> • Monitors FIS, Secondary Sales, FIS Productivity & VMR.
EZY MART
Ezy Mart Pvt. Ltd. is a retail company specializing in convenience stores and e-commerce operations, offering a wide range of products with a focus on accessibility, efficiency, and customer satisfaction.
Oct 2014 – Apr 2016.- CONCEPT
- PLANNING
- EXECUTION
Monitor the order management process from site to ship, ensuring all online transactions are posted timely<br /> and accurately to owned retail and reporting systems.<br /> • Analyzes sales, profit performance, vendor performance, inventory position, allocation and replenishment.<br /> • Works with replenishment teams to monitor and analyze flow of items to ensure inventory is in place for the<br /> site programs.<br /> • Monitors and tracks orders regarding delivery to the eCom Fulfillment Center.<br /> • Facilitates bulk order process.<br /> • Monitoring of POS & Signage deployment through our partners & team.
CHEIL WORLDWIDE (SAMSUNG)
Cheil India is a leading integrated marketing agency and part of Cheil Worldwide, the global network of Samsung. It specializes in advertising, retail marketing, digital, and brand activation for some of the world’s top brands.
Apr 2013 – Feb 2014.- CONCEPT
- PLANNING
- EXECUTION
Handling all the visibility activities for North-East and Bihar & Jharkhand.<br /> • Developing Visibility Strategy and executing Channel Marketing Plan to achieve business objective.<br /> • Driving Marketing Communication Strategy and executing the same on various media for branding like<br /> signage, In Shop Branding, Arc Gate.<br /> • Coordinating with vendor.<br /> • Drive branding in MBOs and other customer interface points.<br /> • Promotional activities during festive season and new store launch.
BHARTI AIRTEL LTD
Bharti Airtel is one of India’s largest telecommunications companies, offering mobile, broadband, and digital services to millions of customers across the country.
Sep 2011 – Mar 2013.- CONCEPT
- PLANNING
- EXECUTION
Handling all the Marcom activities for Bihar & Jharkhand.<br /> • Preparing AOP, budgets and developing plans for achievement of the goals.<br /> • Monitoring of POS & Signage deployment through our partners & team.<br /> • Analyzing latest marketing trends and tracking competitor’s activities and providing valuable inputs for fine<br /> tuned marketing strategies.<br /> • Coordinating with the Zonal Team for maintaining Brand hygiene.<br /> • Monitoring and maximize the utilization of Marketing Budget.<br /> • Drive branding in MBOs and other customer interface points
TATA TELESERVICES LTD
Tata Teleservices is a leading Indian telecom company, providing mobile, broadband, and enterprise solutions under the trusted Tata brand
May 2010 – Aug 2011.- CONCEPT
- PLANNING
- EXECUTION
Maintaining MIS; generate awareness to build customer advocacy and achieve sales & service goals.<br /> • Daily Sales Report & Target vs. Achievement report in comparative format.<br /> • Making Presentation for BRBU as & when required.<br /> • Conducting performance reviews for Store REs, so that they are smoothly able to interact with customers.<br /> • Conducting skip level meetings with Store REs to get a pulse of the team.<br /> • Conducting regular team meetings to address any concern.<br /> • Serve as a Backup for Program Manager
CALL 2 CONNECT INDIA
Call2Connect India Pvt. Ltd. is a customer care and business process outsourcing (BPO) company delivering call center and support solutions for leading telecom and service brands.
Mar 2007 – Apr 2010.- Concept
- PLANNING
- PLANNING
4a. Team Leader – Handling Uninor & Aircel outbound Process Mar’ 09 – Apr’ 10</p> <p>Reporting to General Manager<br /> • Maintaining MIS, Attendance Roster & Leave.<br /> • Setting and achieving weekly & Monthly targets.<br /> • Handling activation and deactivation VAS Services & Client Handling.<br /> • Feedback Sharing with CSR’s.<br /> • Supported by a 50 member team</p> <p>4b. Group Leader – Handling Airtel Inbound Process Jun’ 08 – Mar’ 09</p> <p>• Handling Airtel Individual, Corporate and Prepaid Customers (DHL).<br /> • Resolution on Query/Request/Complaint.<br /> • Handling LAPU.<br /> • Process training to new CSRs.</p> <p>4c. Customer Service Representive – Handling Airtel Non-Voice Process. Mar’ 07 – May’ 08</p> <p>• Handling Airtel Individual, Corporate and Prepaid Customers prepaid and postpaid.<br /> • Resolution on SMS.<br /> • Handling eCRM, Billing Application Software.
Professional & Language Skills
SPEAK 4 LANGUAGES